Storynomics: Story-Driven Marketing in the Post-Advertising World by Robert Mckee

Book Title: Storynomics: Story-Driven Marketing in the Post-Advertising World

Publisher: Twelve

ISBN: 1538727935

Author: Robert Mckee

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Robert Mckee with Storynomics: Story-Driven Marketing in the Post-Advertising World

  • The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You
  • Dialogue: The Art of Verbal Action for Page, Stage, and Screen
  • Story: Substance, Structure, Style and the Principles of Screenwriting
  • Building a StoryBrand: Clarify Your Message So Customers Will Listen
  • Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue
  • Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business
  • Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
  • The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing
  • How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
  • Clockwork: Design Your Business to Run Itself