All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All by Seth Godin

Book Title: All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

Publisher: Portfolio

ISBN: 1591845335

Author: Seth Godin

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Seth Godin with All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

  • Tribes: We Need You to Lead Us
  • Purple Cow, New Edition: Transform Your Business by Being Remarkable
  • Purple Cow: Transform Your Business by Being Remarkable
  • Permission Marketing: Turning Strangers into Friends and Friends into Customers
  • Contagious: Why Things Catch On
  • Linchpin: Are You Indispensable?
  • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
  • Tribes
  • Digital Relevance: Developing Marketing Content and Strategies that Drive Results
  • Positioning: The Battle for Your Mind