The 22 Immutable Laws of Branding by Al Ries

Book Title: The 22 Immutable Laws of Branding

Publisher: HarperAudio

Author: Al Ries

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Al Ries with The 22 Immutable Laws of Branding

  • The 22 Immutable Laws of Marketing
  • Positioning: The Battle for Your Mind
  • Branding: Brand Identity, Brand Strategy & Brand Development
  • What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
  • Emotional Branding: The New Paradigm for Connecting Brands to People
  • Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget
  • Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future
  • Building a StoryBrand: Clarify Your Message So Customers Will Listen
  • Contagious: Why Things Catch On
  • Differentiate or Die